We Don’t Just Train Agents. We Build Champions.

COACHG is where producers become playmakers—and leaders become legends.
We don’t just train insurance agents. We create championship producers and build championship teams.

This is the locker room where agents learn to sell with confidence, owners learn to lead with clarity, and everyone gets the blueprint to win—every quarter, every year.

WHO WE'RE BUILT FOR

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A PRODUCER READY TO LEVEL UP AND LEAD THE SCOREBOARD

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AN AGENCY OWNER READY TO BUILD SOMETHING BIGGER THAN YOURSELF

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A COMPETITOR WHO WANTS TO WIN - AND WIN THE RIGHT WAY

SEE HOW WE DO IT

THE COACHG FRAMEWORK:

OPTIMIZE. AMPLIFY. SCALE.

These three pillars fuel every win inside The Coach’s Office.

OPTIMIZE

We’re talking game film and grit—tightening the screws on your systems, sharpening appointment flow, and running a cross-sell strategy that moves the chains.

AMPLIFY

This is where the noise gets louder. We hand you the mic—and the media plan. From scroll-stopping ads to brand clarity that converts, Amplify puts your agency on the map.

SCALE

Scale is where you build a real team—not just play all the positions yourself. We coach you on systems, leadership, and a sales offense that won’t burn out—or burn you out.

LET'S BUILD

THE COACH'S OFFICE:

OUR FLAGSHIP PROGRAM WHERE PRODUCERS BECOME POWERHOUSES

This isn’t a course—it’s your playbook.

The Coach's Office is designed for insurance agency owners and elite producers ready to build something that lasts.

No fluff. No distractions. Just the exact plays you need to scale.

CURRICULUM

Get instant access to on-demand playbooks covering sales, cross-selling, retirement planning, digital advertising, and more.
These are the same systems used inside top-producing agencies—built to help you grow fast and lead strong.

COACHING

Weekly strategy sessions led by Chase Gruening, alongside powerhouse coaches like Justin Thomas, Joe Pate, and more. You won’t just hear what’s working—you’ll be coached step-by-step on how to run the play in your business, starting now.

COMMUNITY

You’re not just “in a program”—you’re in a locker room full of winners. Owners, producers, and leaders who show up every day to compete, grow, and push each other to the next level—on and off the field. This is where high standards and accountability come together.

LEARN MORE ABOUT THE COACH'S OFFICE

ON THE FIELD: UPCOMING COACHG EVENTS

Where we show up live to train, connect, and compete. Masterminds, bootcamps, and more—this is where the real growth happens.

COACH'S RETREAT: NASHVILLE

AUGUST 28-29 | THE GREATNESS FACTORY

We’re bringing the room to Music City.

The Coach’s Retreat is a two-day immersive experience designed to help you reset, refocus, and get strategic before AEP hits. You’ll spend two full days with the COACHG crew and a room full of high-level players, working through what’s working, what’s next, and how to execute with more clarity and confidence than ever before.

Hosted at The Greatness Factory with an end-of-retreat poolside gathering at the Gruening Residence, this is the kind of event that shifts perspective—and performance.

FREE for Coach’s Office Members

Not a member yet?
There are a limited number of tickets open to non-members. Come get a taste of COACHG pre-AEP!

LEARN MORE HERE

BUILDING CHAMPIONSHIP TEAMS

Free Virtual Masterclass with Coach Micheal Burt & Chase Gruening
Wednesday, Aug. 6 | 11:00 AM CST

Ready to move from solo producer to true agency leader?

This masterclass is for the agency owner, team builder, or entrepreneur who knows they’re capable of more—but needs the right structure to scale.

Coach Micheal Burt and Chase Gruening are pulling back the curtain on how to build high-performing teams that win. This is about more than recruiting—it's about leadership, culture, and sustainable growth.

You’ll learn:

How to attract, develop, and retain top talent
Systems that create consistency and accountability
What it really takes to scale without burning out

Optimize. Amplify. Scale.
Let’s build something bigger than you.

RESERVE YOUR FREE SPOT

CATCH COACHG LIVE

COACHG is hitting the road to bring powerful strategies and real-world insights directly to agents and agency leaders across the country. His dynamic sessions focus on building scalable businesses, mastering sales, and leading high-performing teams.

Whether he’s speaking at industry summits, exclusive workshops, or high-energy events, Chase delivers practical tools and motivation that help you level up your game and drive consistent results.

Keep an eye out and don’t miss the chance to catch him live — connect, learn, and elevate your business to the next level.

CLICK HERE FOR ALL UPCOMING EVENTS

Sign Up for Halftime – Your Weekly Mid-Game Adjustment

Every Wednesday, we send out Halftime—a quick-hitting email built to help agents and agency owners reset, refocus, and finish the week strong. Subscribe below!

Want to join the lineup? Let's talk. Email [email protected].

Looking for More Than Just a Contract?

We don’t work with everyone. We work with people who want more—more support, more structure, more growth.

Whether you're writing your first app or leading a full team, if you're serious about winning, we want to talk.

START THE CONVERSATION

MEET COACHG

Chase went from coaching high school football to building a multi-seven-figure insurance agency—and now he’s coaching agents and agency owners to do the same. As the founder of COACHG, he created the playbook for agents who want to win big without burning out.

READ CHASE'S STORY