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CHASE'S STORY

 

Chase Gruening is the visionary Founder and CEO of COACHG, a game-changing coaching and training company that empowers insurance agencies to reach their highest potential. With a unique blend of grit, determination, and a deep understanding of the insurance industry, Chase has built COACHG into a powerhouse of knowledge and support for agency owners and agents alike.

Chase’s journey began far from the insurance world. Armed with a degree in fitness and sports from Millikin University, he spent years coaching college football, honing his skills in leadership, strategy, and team-building. In 2016, he took a leap into the insurance industry, where his passion for teaching and leading others found a new home. Starting as a solo agent, Chase quickly grew his business into Gruening Health and Wealth (GHW), a multiple seven-figure agency known for its excellence in Medicare and retirement planning.

Recognizing a gap in the industry for comprehensive, practical training, Chase launched COACHG with a clear mission: Creating Championship Producers. Building Championship Teams. COACHG offers a range of programs tailored to meet the needs of insurance professionals at every stage of their careers. From the Rookie Season for new agents to the Two-Point Plays on cross-selling, and The Coach’s Office—a 12-month residency program designed to build seven-figure agencies—COACHG provides the tools, strategies, and community support needed for sustainable growth.

Chase’s approach is rooted in real-world experience. He’s walked the path from struggling agent to successful agency owner and is passionate about helping others achieve the same. With COACHG, you’re not just learning from a coach; you’re learning from someone who’s been in your shoes and knows what it takes to win.

Chase lives just outside of Nashville, Tennessee, with his wife, Emily, their daughters, Remi and Hunter, and their dog, Rip. When he’s not coaching insurance professionals to success, he’s enjoying time with his family or reflecting on the journey that brought him from the sidelines of a football field to the forefront of the insurance industry.

 

 

EMILY'S STORY

  

 

With nearly two decades of experience in hospitality, entertainment, and now as an instrumental force behind COACHG, Emily Gruening is dedicated to nurturing talent and fostering an exceptional culture. As part of the COACHG leadership team, she excels in creating spaces where agents and staff feel deeply connected to their work, inspired by the company’s vision, and empowered to achieve peak performance. Emily’s expertise in defining and elevating brands through storytelling has helped COACHG become a trusted, unique leader in insurance coaching and training, with a focus on innovation, trust, and community.

Emily’s commitment to excellence and relationship-building drives COACHG’s mission of empowering agents to transform their businesses. At home in Burns, Tennessee, she enjoys an active lifestyle with her husband Chase, daughters Remi and Hunter, and their dog Rip. When not entertaining, traveling, or cheering on the Tennessee Titans, Emily can be found relaxing with a good book by the pool.

 

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